User Persona
User: Marcus, a gym-lifting creator with 18,000 Instagram followers, known for his strength training clips and 5× weekly workout routines.
- •Sells PDF programs (£15–£29)
- •Answers 40–60 DMs/day
- •Wants recurring revenue
- •Has no technical background
- •Tried three different "link in bio" tools — none delivered retention
The Problem
Marcus was frustrated because:
- •Clients would buy his "12-Week Strength Plan" but drop off after week 2
- •He had no way to track client progress
- •His PDFs were being shared for free
- •He couldn't scale because everything flowed through DMs and spreadsheets
- •He wanted an app, but quotes from developers were £8k–£20k
He searched: "how do lifting creators build their own workout app"
The Trigger Event
One of his paid clients messaged:
"Bro I wish you had an app… I lose track of the workouts by week 3."
That was the moment Marcus realised his PDFs were holding back his business.
Alternatives He Considered
Marcus explored:
- •Trainerize – too generic, no branding
- •TrueCoach – built for PTs, not creators
- •Hiring a developer – too expensive, too slow
- •No-code tools – couldn't handle program logic
Nothing gave him:
- •full branding
- •ownership
- •a proper strength-training experience
Why He Qualified for Appskale
Using Appskale's decision system:
- Audience: 18k → ✔ qualifies
- Revenue: £1,500/mo → ✔ qualifies
- Feature needs: programs + progress + streaks → ✔ Pro tier
- Timeline: wanted launch in 30 days → ✔
- Budget: £500–£1,000 → ✔
- Red flags: none → ✔
Marcus matched the Pro Tier perfectly.
The Appskale Engine™ Solution
Appskale generated a branded lifting app for Marcus with:
- •Strength block templates (Push/Pull/Legs, 5×5, 5/3/1)
- •Progressive overload tracking
- •Personal records tracking
- •Weekly program delivery
- •Video demos
- •Subscription paywall (£8.99/mo)
- •Push notifications
- •Client streaks + consistency score
All powered by the Appskale Engine™ — the multi-tenant platform for creator apps.
He didn't have to write a single line of code.
Results
Marcus launched his app 19 days after onboarding.
After 8 weeks:
- •612 paid subscribers
- •£5,500/mo recurring revenue
- •46% increase in program completion
- •~70% DM workload drop
- •2.3× more consistent training (clients trained 2.3× more consistently)
He kept creating content — Appskale handled everything else.
Quote
"This is the first time I've felt like a real brand, not a dude selling PDFs.
My clients train harder because the app keeps them consistent."
— Marcus